Self-Publish & Succeed – w/Julie Broad

Speaker 1 00:00:20 All right, everybody. This is Ty Evans with grind Sell elevate, and I’m here with Julie broad today, who is the founder of book launchers, Julie, thanks for

Speaker 2 00:00:28 Joining me. And thanks for having me time.

Speaker 1 00:00:30 Yeah. So I love this because you don’t know this and we didn’t talk about it offline, but, um, I used to do book reviews on this, on this channel and I started a whole nother podcast because of the way the analytics had gone. Um, they were always really awesome. So I started another podcast called the book Legion, right. So I read a book a week and I review it so different than what you do, but I’m a huge advocate of reading. So I thought it was a super cool to have you on since you do everything, all books. So if you could introduce yourself a little bit about your company.

Speaker 2 00:01:04 Yeah, for sure. So, um, well, you’ll hear it. I’m I’m Canadian, but I do call Las Vegas home and I started book launchers four and a half years ago, and we’re a full service self publishing a team. And so you’re, you ultimately are the publisher. You keep all rights, you keep all royalties, but we do everything as good or better than a traditional publisher would because my philosophy is that if you’re self publishing, most people in business don’t really want to look self-published, you know, there’s, there’s that feeling of it’s inferior quality. So we’re creating bookstore as good or better. Um, and we’re setting them up from marketing success, which is what a lot of self-published people miss. And if you’ve read a book a week, I’m sure you’ve encountered a few books that maybe didn’t have a clear audience, or they weren’t set up with a strong enough marketing hook. Um, that doesn’t happen very often in traditional because they figure out what a book has to be before they even get a book deal. Um, self-published authors sit down and write the book and then go, how am I going to sell this? Um, so we kind of close that gap and help you figure out how you’re going to sell it before you get too deep into the writing whole.

Speaker 1 00:02:06 Right. But that, that makes a lot of sense. That’s probably good just to have somebody there to point out points of clarity. Um, I just finished a, a, it was a more of a political book, but I felt as I was reading it like the author, because it was self-published, it was like, I, I did not know where she was leading me on the page at any given time. It was, it was so sporadic and it was really dense information. So then it was a very hard to, to follow along, but it was good information, what I was able to take, take away from it. So I’m just, I’m sure you’ve come across that or people that struggle with that.

Speaker 2 00:02:38 Yeah. I think, I mean, a lot of self-published authors, they don’t get guidance through the writing process and so they end up writing a book and they kind of write it by feel like, what do they feel like comes next? And there’s strategy in how exactly what you said is in how you lead somebody through to the conclusion or to the outcome that you want them to have. Um, and we’d like to add story in there too. So we even have story arcs, even if it’s nonfiction and you don’t even, you’re doing a, how to, there still can be a story arc. There’s still usually an enemy, even if that enemy is yourself, but there’s still, still an enemy to that outcome. And so you can build that story arc in there. Um, and that gets missed in a lot. I mean, in a lot of books in general, but without that plan, before you start writing, it’s really easy to miss that and just share information, which kind of sounds like what you read was somebody sharing information

Speaker 1 00:03:25 Pretty much. It was like, whatever is coming to mind. I’m just going to regurgitate on paper, which was a lot of information. Um, but I, so how did you get into this niche kind of helping people are, why would you want to get into the niche of helping people self publish a book as opposed to becoming one of those publishers? Like you said, that keeps the copyrights and maybe gets a piece of the royalty. I don’t, I’m not sure how that works at all. Never written a book. Um, but just want to get your take on.

Speaker 2 00:03:51 Yeah, I, I kind of felt forced into self-publishing because I was in another long conversation with Wiley. Um, they actually had approached me. I gave them my book idea. They said, no, we don’t want your book idea, but we want you. And they gave me a book idea. And so we built a book proposal together, which anybody who knows publishing goes that’s really like unusual. And so naturally I thought I was getting a book deal, but after three months they sent me a rejection letter that says the marketing department doesn’t think you have a strong enough platform to sell books. So first my idea wasn’t good and now I wasn’t good. And I was pretty devastated by that, but I did recover and kind of go, you know, what, if I’m going to write a book and I was really called it, just had this feeling.

Speaker 2 00:04:34 I had to write this book, I’m going to do it better than if Wiley had given me that book deal. And so I dove into this was 2011. When this all happened, I dove into all things, publishing, read everything there was, and self-publishing wasn’t super mainstream yet. So there wasn’t a lot. Um, so I studied everything I could on book marketing. And I ended up taking my book, my original book idea, which was a real estate investing book cause I was a real real estate investor. Um, and I self-published, and I took it to number one on Amazon. So ahead of Dan brown, I had a game of Thrones, number one in print books, and it was in the top 100 for 45 days. So, uh, and, and why I love self publishing is I think that was the greatest gift I made so much more money.

Speaker 2 00:05:15 I made almost $86,000 from the book sales in the first like that year, which wasn’t a full year. I would’ve made less than $10,000 if I had gotten a book deal from royalties. So that contrast alone, um, but the rights was huge. Like I had friends who got book deals who could shape TV contracts. Um, and then I had one book. I had one friend whose book was republished under somebody else’s name because he left the real estate industry. And Wiley Wiley was like, oh, we want you to promote, we want you promoting it. And he’s like, I’m not real estate anymore. So they took his book word for word and put somebody else’s name on the cover. Um, and you think, oh, they can’t do that. But they that’s what, that’s the eye-opener they own it if their book not yours. So, um, so yeah, I love self-publish pushing for the money for the rights for the control. Um, because Wiley, wasn’t going to print my book. They said, my idea wasn’t good enough. And obviously it was because there was a lot of people who wanted to buy it.

Speaker 1 00:06:11 No, I love to add that, uh, sheds a lot of contexts in light of why that would be a better model. So now someone is still like, well, you know, what, what are some of maybe the differentiators are pros and cons versus self, uh, self publishing. I was gonna say, self-funding, I’m like, that’s what I do. Um,

Speaker 2 00:06:29 It’s kind of, self-funding,

Speaker 1 00:06:32 Uh, I’m an insurance. So, um, versus self-publishing versus going to a Wiley, I mean, are there maybe pros of doing that model or, you know, what would be the leverage versus, you know, one way or the other

Speaker 2 00:06:44 And in the past, and this is changing. Um, but you know, in the past, the advantage of a Wiley type publisher is that you’re going to get bookstore distribution that is not as straightforward and easy with self-published authors. I mean, we do, we get books into airports, we get them into bookstores and things like that, but it’s extra steps and it’s not on launch. Whereas Wiley would typically have a funnel into the bookstores, but that’s all changing with how Barnes and Nobles ownership model has changed and they’re going more local. Um, so that’s not a given. And then some of the major publishers do have great PR. So they’ll get you on some national television shows, but the harsh reality of some of those national television shows is that you’re not actually selling a lot of books from that appearance. It’s credibility, and it’s got a feed into all of your funnel, but that’s really, and they upfront the cost, right?

Speaker 2 00:07:31 So they have the professionals, you know, so they’re taking the financial risk upfront. Um, but other than that, I mean, there’s really not a substantial difference, uh, readers don’t search for, you know, the latest penguin, random house release, like they’re searching by what they need help with or the topic or the type of book or the author. Um, and so it doesn’t really impact you from a reader perspective. And if the quality is good and people talk about it, um, you know, your phone is gonna ring and your brand is going to get out there and people are going to, you know, find you just the same as if it was traditional public.

Speaker 1 00:08:03 Yeah. That’s great. I think that’s great to acknowledge, like there’s not a single time I’d ever been like, Hey, really gonna to see what penguin put out this week. Like it’s never, it’s never happened. And I read a lot of books. Um, I did want to of ask you a little bit about this Amazon thing, because obviously, you know, they’re the 800 pound gorilla, uh, worldwide now for everything, not just books, but they started with books, right. So if I’m someone, yeah, Julie, I’ve always wanted to write a book. I want to self publish because of all the things you just said, I own the rights, you know, I have better income stream, but how the hell with, you know, I can’t even imagine the millions of books on Amazon. What’s an effective strategy to get, to get noticed.

Speaker 2 00:08:48 Yeah. I mean, first we don’t focus only on Amazon either. Um, because there are other avenues and it is easier to get noticed in other places. Um, but that said, you know, when it comes to Amazon, there’s some great research tools out there. So you can get your keywords, you can make sure you’re in the right categories. Um, if you’ve got a great cover and you’re in the right category with the right keywords, you’re kind of putting yourself in that position to stand out. But ultimately Amazon’s an algorithm like a conversion algorithm machine. And so if you can teach Amazon who your buyer is and that they’re going to buy your book, they’re going to show your book to other people like that, buyer, excuse me, like that buyer. And so they’re going to sell your book for you once you teach it. So that’s the big thing is the strategy is to not buy into any of these gimmicks to try to be like a, a best seller in a category. The strategy is to consistently convert over a period of time to your ideal reader. So that Amazon sees that when they show people that are like your ideal reader to your book, they’re going to buy it because that’s all Amazon cares about.

Speaker 1 00:09:51 Yeah. That makes, that makes a ton of sense because it’s, I think it probably, uh, you know, I hadn’t thought about it in terms like this, but you know, like Google or Facebook or Instagram, right. They’re all algorithms that are showing you content that they think that you want to see. So I’m sure Amazon works just the same. If you put in, you know, XYZ book and you’ve met that criteria, then it would be first to pop up and, and whatnot. So that’s, that’s, that’s great advice. You mentioned some other avenues though. That would be also maybe easier to get spotlighted on. Uh, what are some of those?

Speaker 2 00:10:24 Yeah, so I mean, the Kobo, which is a reading, there’s like a reading tool, um, that is through Kobo. They, they actually do a lot to support your book on launch and beyond. Um, and they have a lot fewer readers than the Kindle readers. So they’re going to have less, uh, less place that are less books that are you’re competing with. Um, even we go, we go libraries, we go bookstores. And it’s not that there’s less competition. There is a little bit less competition than, than Amazon, but there’s still a lot of competition, but we like the book to be wherever people are looking for this type of book. So if you can get beside the most popular book in your category, in the library or in the bookstore that whether it’s online or on the bookshelves, then you’re going to be standing out. You’re going to, you know, if you’ve got a good cover again, everything looks great.

Speaker 2 00:11:12 You’ll start to draw in eyes that way. Whereas Amazon does have so many more books and then things like doing an audio book. If you have the budget to do it, it just gives you that one other place there’s far less the, the list of audio books is so much smaller. So right there, you, you have much less competition. So those are some of the things, and then we aggregate it out. So it’s spread out wherever books are sold, really. Um, there’s so many great programs out there that aggregate, which just means you upload your book to one place and they spread it out everywhere. You, they obviously take a cut for doing that, but it simplifies your life so that you’re not coding and editing everywhere. Um, and they’re great ways to get to all that. Cause there’s so many subscription services just like streaming services. Exactly. There’s so many ways. So

Speaker 1 00:12:00 Yeah, that’s right. Like, I mean, it’s interesting now, uh, if you Google peer like grind, so elevate it I’ll I’ll end up on platforms. I never even heard of didn’t even know existed. Exactly. Yeah. Cause they push them out. Now, if I, if I’m a small, medium sized business owner, you know, what are maybe things I should think of about self publishing a book? Or is it advantageous for people that are entrepreneurial space or have a good product or service what’s been your experience for entrepreneurs?

Speaker 2 00:12:29 Yeah. So I mean, myself, this is why I got so excited about it. Because as I said, I was a real estate investor and I had a real estate training and education company in Canada at the time when my first book came out and two things happened that I really didn’t expect, partly because I had no ego in the game after Wiley crushed me. But also just, it was a surprise. Was that the number of people that picked up the phone and said, Hey, I have $250,000 that can I invest it in one of your properties. And like the first time that happens, you think it’s a scam, you know, like, you know, like you want a cruise, you know, that was kind of strange, but they’ve read the book. They trust you. They feel like they know you. And they genuinely, so we, we did, we ended up moving into commercial from residential because there was so much capital coming and then additional to that was our training and education company.

Speaker 2 00:13:15 Um, all the classes filled really quickly, the sales cycle shrunk. Um, because if they’ve read the book, they already know your process, they know your philosophy. They, they trust you. So the sales cycle is more like here’s my credit card. Like I want it on your next thing. Um, not always, there’s still a bit of treatment from where he might’ve had to spend six months building that trust in that relationship. It’s now down to weeks or even days. Um, and so for people selling products, I mean, we’ve had people that sold CBD products, um, and writing a book about the CBD and the benefits of that, that, um, that’s a hard product, but when somebody understands, you know, how this, this product might help their ailments or they’re challenged and they’re looking for solutions for this now they, and now they trust you. They’re, they’re more likely to go and buy your particular CBD product than somebody else’s. So that’s why is it, it, you build that trust and that trust is hard to come by.

Speaker 1 00:14:08 Yeah, no, I think it’s a great strategy. I mean, I can just say for myself using grant Cardone as an example, you know, I read the 10 X rule and then I felt like being grant are best friends, although I’ve never met him, although someone did buy me a cameo video from him. Uh, but you know, it’s one of those things where then I bought into the philosophy. So now I’ve invested in, in Cardon capital. Now I’ve gone to the 10 X trust cons. I’ve read all those other books. Right. And so I got fully vested in the brand, but it was really just based off of, of, of one book. One of the things that I wanted to ask you about too, because I I’ve thought about writing a book for a long time and I go, well, I don’t know that. I, I don’t think I’m, I know that I’m not a good writer because I had made a fun of constantly at work for emails. Um, but so I’ve always thought about using a ghost writer, you know, and I’m like, but is that kind of cheating the process? So I want to kind of get your thoughts and takes on like, should someone do that as a good strategy or not?

Speaker 2 00:15:05 Yeah. So it’s funny when I started book launchers, I only had writing coaches to help people through the process because I had this thing that, you know, a lot of the benefit of writing in a book is in the process of writing a book, you know, gaining clarity of your message and you know, having to do that thinking work. Um, but I had a client at one point, he was like, look, I can write this book, but I, it’s not the best use of my time, get me a writer. And, um, and I was like, fine, you know, early days I, you know, I was like, okay, sure, I’ll get you a writer. Um, and through that process, and now we have writers, um, we call it a writing assist. And what I have seen is that it’s easier. It’s less time consuming, but it’s still mentally, you still have to do the work because it’s still your book.

Speaker 2 00:15:48 It’s still your content. It’s still your ideas, your concepts, your processes, your experiences. And that’s the hard part of like the hardest part, not the hard part, but it’s the hardest part of writing a book is, is explaining what’s in your head in a way that other people can understand it. So you talk it out to a writer and the hard part of getting the right writers, it’s just making sure they can capture your voice. Um, and so that’s one of the things that we we’ve done well is we’ve hired people who are able to tap into other people’s voices and we’re able to pair them with people that are most likely to be able to capture their voice. Um, but when you do that, basically I tell people you’re still gonna feel pain. Like you’ve written a book, it’s still going to feel every bit like you’ve written a book.

Speaker 2 00:16:27 Um, so it’s, it’s, it’s a good solution. If you’re not a great writer or you want a more efficient way to get a book out of your head and onto paper, um, is working with a writer. But, um, the straight up old fashioned ghost writing is what a lot of celebrities do. And somebody follows them around in their life and talks to them for a few days. And then they go off and six months later they’ve written the book. Um, they’re filling in gaps with research and things like that. Um, but that’s not how most books for people that aren’t famous are written.

Speaker 1 00:16:56 Yeah. Well, that’s great. Is that expensive?

Speaker 2 00:16:59 Um, I mean, it depends what you consider expensive everything’s relative for most businesses. It is a pretty cost-effective way to have a piece of marketing that is going to live for a very long time. Um, because people don’t throw books out, they pass them along or they sit on the shelves and market your thing. So, um, the, the price range varies on how long the book is and how much time it’s going to take most of our clients that are going to be working with a writer and then staying with at that same level. Cause there’s two levels of service. Um, you know, they’re probably going to spend 25 to $35,000, but that gets your book written, you know, edited, designed, and then notched. So it’s pretty, to me, that’s reasonable, but some people think,

Speaker 1 00:17:40 No, I think if you look at any, uh, you know, I work with all, uh, mid size market companies. So usually people are doing five to a hundred million dollars in business and Hey, what are their marketing budgets? Right? And to your point, how many times you put out a piece of great marketing material that lives for your next Instagram post, you know, your next LinkedIn posts and then no one ever sees that shit again. Um, so we’re, we’re a book like you said, is indefinitely. It’s something you can, you can, I would, for me, I’d be gifting that shit to my clients.

Speaker 2 00:18:12 Yeah, absolutely. Give it away. And now you’re in what I call is the expert database, which is Amazon. Right. You know, somebody’s got a problem. They hate a solution. Most people, not most, not everyone, but a lot of people go straight to Amazon or to Google. And you know, both are going to show up if you’ve done a good job of keywords.

Speaker 1 00:18:28 Yeah. Totally. Or YouTube, even YouTube. I sat there, I bought a new car and I couldn’t figure out I couldn’t get the wifi on. So I was out there in my lunch today with the YouTube open Google and how to connect iPhone to Audi. I was just going to go in though. So that was, that was, uh, that was positive. One of the things I see that like, um, you know, a lot of, uh, authors do is they go and they speak up bookstores and they kind of have like guest appearances. If you’re someone who wants to write a book, but that seems like a traditional model too. Is that something that people can kind of circumvent if they don’t feel like they’re not good at public speaking, they think it kind of get out of that and there’ll be successful.

Speaker 2 00:19:10 Yeah. So, I mean, there’s two, there’s two things I want to touch on there. So bookstores, um, let me tell you what actually happens at a bookstore. You sit, sit at this table, you’ve got all the cool, like, it looks super awesome, right? You’re the cool author behind the table. And everybody wants to come get your author signature, but here’s what actually happens. People come up to you go to where the bathroom is. Um, and then they also say, oh, do you know the cookbook section is like, that’s what happens. It’s really, my husband refused to go to any of them with me ever again, because he’s like, it’s so embarrassing. So that’s what happens at bookstore. So you really don’t need a book signing. However, that is a strategy for getting your books listed in a bookstore. So for that purpose, bookstores could be a very effective way for you to get into your local bookstores and then sell books through.

Speaker 2 00:19:53 And then you can contact other bookstores in that chain and go, Hey, like that store had my book in and they sold 10 copies in a month. And you know, so there’s strategy behind it for that. But yeah, it’s actually not a particularly enjoyable experience for most others. Um, but speaking is separate and speaking is not required hired. Um, but in order to promote your book, you are going to have to communicate your message. Um, we have some authors because we have a team of people on the backend that market, your book. So they pitch you for podcasts and live appearances, all those kinds of things. We have some people who really don’t want to talk at all. So that takes podcasts and speaking in live appearances off the table, leaving you with ads and written promotional stuff. So it removes probably 60% of the marketing avenues. Um, getting up in front of an audience though, I mean, that sells lots of books. That’s if you, if you want to do it, it’s really smart. Especially if you have any sort of corporate or, um, you know, decent audience, cause they’ll buy books for everybody in their audience, they might pay you a speaker’s fee. But if you don’t want to do that, that doesn’t mean your book’s going to be a disaster. You’re just removing one other avenue to reach your reader.

Speaker 1 00:21:04 That’s good. That’s good. That’s I think it’s a good perspective. So you never know, there’s people listening to the audience that pay. I just wouldn’t feel comfortable with that, but would that hurt my chances? Um, I’m still getting my message out. Cause I think that that’s the point, right? People write books because they feel like that they want to contribute some good and some value to, well, hopefully to the world. Um, now w if you pivoted away from real estate, just you still dabble in real estate or is that

Speaker 2 00:21:30 Yeah, I mean, we have, we have real estate holdings. I haven’t bought anything in quite a while. Um, I started investing in 2001 and, and it was never intended to be my full-time thing. It was, it was the backup plan. It was kind of the, get my money working for me while I’m working for my money kind of thing, you know, rich dad, poor dad. And then in 2008, I just kind of hit a spot in my job where I couldn’t, I just couldn’t do it anymore. It was like, and I knew when I was quitting, I wasn’t quitting to go find another job. I just, it was time for me to set out, even though timing wise, 2008 was ethically bad to go full-time into real estate. But, uh, yeah, it was just one of those moments. So, uh, real estate became full-time by accident, not by it was there and it provided a cushion, but, um, yeah, as this, as books kind of came up, it was more, I feel like everything I’ve done to date was happened so that I could run this company and help other people get their message out there.

Speaker 2 00:22:27 Um, because all those experiences that I’ve had along the way, while not directly related have allowed me to create this. Like, I just love the people I work with. I love our authors. I love doing what we do. Um, and I love getting to write for a living. So it it’s, it’s pretty, it’s pretty amazing. So yeah, it’s not direct, but I feel like everything happened for real.

Speaker 1 00:22:46 Yeah, no, that’s cool. I’m just interested in like, you know, just switch verticals like that and I get how you got there. Um, but it’s not one that you probably would have saw coming 20 years ago.

Speaker 2 00:22:56 No, I mean, it’s funny you say that because people, you know, it used to, I don’t get asked this question very much anymore, but I used to on podcasts, get asked, you know, where do you see yourself in five years? And I laugh at that question because I’m like, nothing I have done in my life. I would have told you I’d be doing five years.

Speaker 1 00:23:15 That’s just the way, I mean, that’s, that’s so true. Uh, I think for, especially a lot of people who like to go out and get after it. Um, my wife and I were talking this weekend five years ago, we were living in California and, you know, she had a whole different company. I was in a whole different industry. And since then, you know, we’ve had two kids and had two cross country moves and starting new businesses. And it’s just like, oh shit. She never would have thought I never would have thought that’s how life goes. That’s crazy. So I want to ask you a few more questions, Julie. Um, I, when it comes to what you offer, as far as services, if I’m like me, I’ve always been interested, you know, what is kind of the consultation process to get you up and running? You know, how long does the process generally take and, and whatnot.

Speaker 2 00:24:01 Yeah. So I mean, a lot of it comes back to how involved you are and how clear you are to begin with. Um, because if you’re not clear, then that takes a long time for us to get to the clarity of message and the content that you’re going to share. Um, but typically the first step is that you have a call with me or somebody on my team to really dive into the marketability of your book. Um, because we want to make sure that we help you create a book. That’s going to get you to your goals and that we’re going to be able to reach an audience for, because we first get judged on the quality of the book, but then we secondarily get judged on, you know, is my book selling? Am I getting it out there? And I achieve goals for my book.

Speaker 2 00:24:35 So we want to make sure that we can do both. And then, um, if, if that’s good and we’re a good fit, then you would sign up in your case for our platinum plus numbers chip, which is the one that has a writer. Um, you would be paired with a story expert first to explore your author brand, your get clear on your reader, create a hook and a writing plan for the writer that also gives us time to get to know you and your voice so that we can then better match you with one of our writers. Um, and that also reduces the cost because for writers that have to do all of that, it’s an expensive process with a writer, with our story experts, we’re able to get the clarity and then pass it over to the writer. And then the writer just interviews you and writes, and it’s much simpler for them, but they can also take content.

Speaker 2 00:25:17 So from your podcast episodes, or if you’ve done talks that content can go to the writer as well. And then you typically will meet with the writer, um, weekly or biweekly, and the writer interviews you, and then we’ll send you the manuscript in three parts. So the first would be a voice check and then a midpoint and then the final. And then we put it through the first round of editing. You still work with your writer because at that point, the writer is really close to it and they don’t see where it could be better and the editor will tell them, and then you and the writer will improve the manuscript. And then it goes off to copy, edit, and proofread. And, and then the fun stuff cover design. So it comes to life and, and then layout inside and distribution in the marketing.

Speaker 1 00:25:56 That’s awesome. It doesn’t actually seem like when you break it out into kind of like a three-step process, not as daunting as I would have anticipated. Cause I think, yeah, I think a lot of people have a misconception, which is why I really wanted to do this interview with you with writing a book that is going to be hard. It’s going to take a long time. He was here about the writer’s block, but I think it’s probably a lot more fluid. I definitely wouldn’t call it easy. Anything worth doing is probably not easy, but it’s probably very fulfilling. And you have, it seems like a very methodical laid out process too, for people who’ve never done it before, so they can be successful.

Speaker 2 00:26:28 Yeah. I mean, we, we have somebody called an author concierge, who is your person throughout this journey? Cause everybody kind of goes, has ups and downs and, and I’ve given you the high level version. Of course our project plan is like 248 steps long. Cause there’s, there’s a lot little pieces that go into this. But um, you know, when you work with us, we hold your hand through it. So it doesn’t have to be scary. Cause it’s always, instead of trying to figure out, you know, the, the 248 turns you’re going to make on your way to New York, basically, we’re going, okay, next stop Chicago. Don’t worry about it. We got ya. You know, we’ll tell you when you need to do this and you know, kind of when you need to stop or when you need to turn. So we really try to make it as easy as possible, but you’re right.

Speaker 2 00:27:07 I never promised that it’s easy. I mean, it does take, so if you’re working with one of our writers, you can expect the whole process to take about nine to 12 months. Um, the writing is going to be done in usually four months, but there’s editing then there’s the design they’re setting you up for marketing layering and all those pieces. Um, and then distribution takes about six weeks to kind of get everything ready and pre-launch for launch. So it all adds up and you know, nine months to a year, you’ll have a look and he’ll be out there in the world.

Speaker 1 00:27:34 Cool. Well, I really appreciate you coming on and chatting with me today. If someone were interested in connecting with you or book contours, the company would be the best place to go find information and or to get a hold of you. Yes.

Speaker 2 00:27:46 Yeah. I mean, the best thing to do is to go to book forward slash seven, the number seven steps. And that’s a download on the seven steps, really thinking through your book idea. So if you do come to us or you go to somebody else, you’ve got clarity of your concept and the process is smoother and more efficient at doing that. And that also gets you my emails. If you’ve got questions, you can just hit reply and it will go straight to me.

Speaker 1 00:28:09 Awesome. Well, I will post the link to the website, uh, everybody. So you can just scroll to the show notes. If you’re listening to this way too, you’re not driving what you’re watching on YouTube. You can, you can head down and check it out. And I, if you’re interested in writing a book, you gotta check out what Julie’s doing. Um, I love, I love it. I said, I’ve, it’s something I’ve twinned around with for 10 years. Um, but because there wasn’t someone like you, I always thought I’d have to get like an endorsement or it’s on a contract deal that, you know, all these obstacles where I was like, fuck it, fuck this. I don’t, nobody wants to read my shit that bad, but uh, well maybe I’m wrong, Julie, but I appreciate your time. I really love what you’re doing and doing it for especially entrepreneurs and business centers. I think that it’s a key marketing play, um, out there. And, uh, Julie, any words of advice or words of send us off with?

Speaker 2 00:28:58 I mean, my, my word has always been missing piece is always action. So if you think you want to read a book, you gotta to take your first step and then it’ll, it’ll all come together. But after that,

Speaker 1 00:29:07 I love that. Thank you, Julie. So much been a pleasure talking with you.

Speaker 2 00:29:10 Thanks so much.

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