The best way to make a connection, make a sale, retain a customer, is by listening.
People hate dealing with salespeople because salespeople make it all about them. It is not about you, it is about the person in front of you or on the other line. Stop talking, and start listening, and see what happens. Results.
It almost pains me to have to write this. If you are in sales you must, must, must stay on top of all the trends
Scott Anderson is an executive coach and consultant. He helps his clients avoid burnout, and helps to elevate their business game.
Zig Ziglar changed millions of lives with his personal development and sales books. This was his last one! Check out the review.