Wait, what Ty? How does this relate to sales? Ohhh, my friend, this relates to sales very much. Any good business will spend a lot of money on A/B split testing, they will hire incredible copywriters to make sure their newsletter are read with the most proficient open rate possible. Now on an individual level, I am sure your sales manager and company does not talk to you about this. Which is a big loss on their part, every sales rep I know sends lots of prospecting emails every single day, so we want to make sure they are being read! So we can close more deals.
Here are a few tips to make sure your emails have the best possible chance of being read.
- Create email templates and track which are working the best (given you don’t have software to do this for you).
- If you do have software make sure you are tracking this, don’t leave it up to your sales manager to inform you of the analytics.
- Keep your Email Subject Lines under 7 Words, if it is longer than 7 words it more than likely won’t be read on a phone.
- Mailchimp did a study and found, direct, simple subject lines worked much better than cute, luring subject lines.
- Use Humor. (Baby Got (Feed) Back)
- Blog Titles make good email subject lines (think about what makes you read or open something)
- Use personalize the subject lines (my favorite). If I see my name in a subject line, I am opening it, period.
Your message is important. Make sure it has the best possible chance of being read.
If you have not check out my podcast, I would love for you to take a listen.
My most recent interview was with sales expert & coach Marcus Chan. Check is out here: https://apple.co/37vO2sl