Becoming a Millionaire at 23 – w/Katie Kay

Speaker 0 00:00:01 Welcome to grind grind, sell elevate with your host Tyzer Evans, a podcast dedicated to bringing you the top minds in all areas of business, entrepreneurship, sales, and leadership. Let’s elevate together.

Speaker 1 00:00:21 All right, everybody. Thanks for joining me on grindstone elevate. This is Thai and today I’m here with Katie K out of Toronto, sometimes Florida. Katie, how are you? Good. Well, thanks for joining me today. Um, why don’t you go ahead and introduce yourself to everybody a little bit about your background and who you are, and what you’ve been up to.

Speaker 2 00:00:42 Yeah, thanks for having me one. I’m happy to be here and finally set this up. I am Katie Kay. I’m a serial entrepreneur out of Toronto, Canada, sometimes Florida, as we already went over. Um, I, uh, mainly I brought my six companies in the background, but I’m mainly known for building and exiting my company. So as a coach, I do help people grow and scale their companies and, um, look to exit them in the future. Or right now kind of depends where people are at. And I basically used what I learned and had done with my businesses too, uh, coach other individuals and entrepreneurs as well.

Speaker 1 00:01:16 Well, thank you. Impressive. I don’t know how old you are and I’m not going to ask, but for those of you listening on the podcast, uh Katie’s uh, she’s pretty young. Uh, so for her to have already started and sold six companies is a pretty, phenomenal feat. Um, you know, when you start to go through clients, eh, I’m just curious, you know, what do you think that most entrepreneurs don’t start with the end in mind? Cause I think it’s a great place to start, but w why you, that that’s kind of a theme.

Speaker 2 00:01:42 I think that, um, well entrepreneurs in general, they get stuck in the, in the loving of what it could be and, and the overthinking and the over-analyzing and that’s where they get, you know, I always say don’t go to school to get a business degree, like go out there and actually tangibly do it. Um, so as much as I, you know, I started my business when I was 19, did I think I was going to have this multi-million dollar exit? No, that’s not what I had in mind. Um, but I, I kind of learned as I went, especially the industry I was in, um, there was this kind of peak moment where I could either stay or I could sell and I had to make that decision. And I think, you know, especially entrepreneurs know this when it’s your first business, you’re very reluctant, you know, we can say, don’t, don’t have it become a baby and don’t baby the business.

Speaker 2 00:02:31 But I think it really does start to kind of turn into that, especially your first one. So one, it was just removing that emotion and thinking about the exit was really important for me. And so now when I build businesses, I don’t build them to, you know, have them for the rest of my life. I only build them to exit because eventually, you know, we all are going to get older. We all are going to retire at some point or, you know, knock on wood. We will all pass away. But, um, you don’t know when that future’s coming. Right. So to be prepared for it, it’s kind of like the insurance policy. It’s literally, you know, I go to work or I have a nine to five job and I have retirement savings. Right. So in the average worker, has that in place or has their, has their retirement set up entrepreneurs don’t think that way.

Speaker 2 00:03:17 And it’s because our brains are kind of designed differently, but they need to, um, because at the end of the day, you know, you want to squeeze as much lemon juice out of the lemon. You want to be able to sell it for what it’s worth. And, and then otherwise you’ve just created yourself a job. And then you come to the point where I’ve made enough money and I can retire and I’ll just close it down or I’ll pass it on. Um, I don’t think this does justice for what you built. So I look at a business like real estate and I, I literally, whether it’s a flip or, or however, you’re kind of looking at it, you can always, always multiply on your asset.

Speaker 1 00:03:53 Yeah. I love that. And that’s the part, I think that a lot of people miss who are not entrepreneurs don’t have that mindset, you’re creating an asset, right. You’re having something that is producing cash flow. That can be tangible, even though it’s online, it might seem tangible. Um, and that’s, if you don’t know this, but my father-in-law owns a bunch of restaurants and businesses in Florida. And he’s always told me, you know, he’s gone through a lot of different mergers and buyouts that he’s like ties. I don’t make money from running my businesses. I make money from selling my businesses. And so that was always an interesting perspective for me. I build something and I sell it and I can go build something again. And it’s a lot of fun, um, for people who don’t know what you did, though, let’s get into a little bit, um, about the type of industry that you’re in. And what were some of your biggest takeaways as a 19-year-old entrepreneur, right, right away getting your teeth kicked in a little bit. I’m sure.

Speaker 2 00:04:48 Um, yeah. Yeah, definitely. Um, so I was in the vape and CBD industry free and in Canada. So there’s a lot of parts that kind of will make sense for my end, exit Canada. We completely legalized cannabis. So there would have gone my CBD side of my business. Right. Um, and then with the vapes, it’s a very, um, it’s a taboo topic one. Um, and I obviously have my opinions on it and I do believe in it, but, um, it’s also, you’re at the mercy of the government. It is at the end of the day consumable product. Um, but there was a lot I did learn about entrepreneur-ism. So first things first, a consumable product. I will always have a customer that walks in the door. So whether I’m paying relief and it’s CBD, or I’m helping someone quit smoking, it was, they were addicted to my product and they needed it to what I, I was never allowed there are different laws.

Speaker 2 00:05:40 So I was never allowed to say, you know, quit smoking today in my advertising. So, um, we always said, make the switch, right? Couldn’t say healthy can say a lot of these words. And I literally started with a farmer’s booth market and a tablecloth and a Bristol board. Like that’s how this whole thing started and then would bartend till three in the morning and then be at the, at the farmer’s market. So that’s how it all began. And that my whole thing was, I want to take everything I earned here and I wanted to, um, have my first store. And so there’s a lot of lessons, uh, also in the scaling, which I coach a lot of people on now don’t scale too quickly learn that lesson for myself. Um, we were on our third location and I think I was like 20, or we want to can’t really remember now, but LS $35,000 in less than 30 days.

Speaker 2 00:06:26 So the third location was just failing and I instantly had to say, okay, like stop the bleeding. My attention needs to go to stop the bleeding. Otherwise, I could ruin everything I just built while I’m very successful at this point. It’s very easy to drain that cash. Right. Right. So a lot of lessons about scaling and how fast to scale and how slow to scale and the most important lesson in all of that was how to pivot and pivot quickly. You know, there was no emotion, it was instantly closed. The doors take all the product, all the, um, equipment that we had there and go find another location, which is what I did. Um, and so I kept scaling upscaling. I’m originally born in the UK. So I thought, oh, I’ll just go set this up in the UK. Once again, I always say like, um, um, fear is actually a very strong thing.

Speaker 2 00:07:16 And, and we all as entrepreneurs talk about this, but fear is a very big thing where the reason I genuinely believe I was so successful at the age I did it is because I related to children. So children will just, there’ll be in the living room and they’ll jump off the, off the couch and they’re not worried they’re going to bang their head on the coffee table. And they’re just fearless children. They’re just fearless. Right. And as a child, I still quite that to being a child, even though it was in my early twenties, I just had no fear. So I’m signing these leases for 160 grand per store. And I’m just fearless. I’m like, oh, I’m going to take this to the UK shirt. And I think I just kept going with my gut and I really worked on, um, this is another method I teach is kind of like the cookie-cutter method where until my cookie is perfect, I then go and cookie cutters.

Speaker 2 00:08:07 And that was the lesson in learning, not to scale too quickly. And, and there were tons of more lessons and failures. I came after that. Like I now have a team in the UK that I need to manage and run. And I just really think how that was going to work. Right. And I’m like, oh, that’ll be easy. And of course, there are late nights and tears and anger and all those things that come with Arizona. But it all came down to the fearless mentality. I mean, I just did it and I didn’t say I was going to do it. And that’s why it rapidly worked. And then that pivot lesson, that when something’s going wrong, all my energy and my attention went to there. So I didn’t lose everything and scaling,

Speaker 1 00:08:49 I think that’s such an important lesson because I’ve seen that whether it’s been with entrepreneurs and especially in corporate America, is the analysis by paralysis or paralysis by analysis. Yeah, there we go. There we go. But you know, it’s people not being able to make a quick decision and be like, you know what? I took a fucking haircut here. I just got to move on. Right. And like you said, pivot and go in a different direction. And then that’s all kinds of businesses, but a lot of people have a hard time doing that. Was that a skill? Did you have a mentor to help you with that? Or is that something you kind of innately knew to do? Like this shit doesn’t make any sense to me?

Speaker 2 00:09:22 Um, so I, I did not have a mentor or I did have a coach, I should say, um, up until I had exited my companies didn’t have a coach, but I did have mentors around me and people within my family that were entrepreneurs that I, I kind of just looked up to, but I’m also very stubborn and I never wanted to ask for help. And had I done that and had I had the coach during those times, I have no idea how much bigger it would have been. Like it could have been 10 times bigger than what it was. Right. Um, and I do emphasize that because, you know, we, we learn as we go, but I, I wouldn’t have known certain things to do back then. Um, other than, you know, bouncing your thing off a family member, or, but at the end of the day, you know, you have to go with your gut. So it wasn’t so much, I had that coat right beside me helping me. Um, and now that I have coaches in my life and I, I see the things I do now and the deals I do and just business-wise, it makes me envious that I didn’t have one then, but wasn’t introduced to me. So

Speaker 1 00:10:24 Yeah. You know, what’s interesting too. What I love about, you know, what you’re doing and what you’re saying is like, you, you are your coaching and you are helping entrepreneurs, but you also have a coach. Right. And this is what’s crazy is people don’t know this necessarily. I mean, people listen to podcasts, I’ve sold about a quarter billion dollars worth of insurance over my career. And so, you know, people like don’t think that I would probably need a lot of help selling insurance. I have a sales coach to this day. You know what I mean? Because it’s, there’s, it’s, it’s that analogy of like, you know, you’re an athlete. You want to get that 0.01% better because it makes all the difference between you and your competition. Um, so I love that you’re doing that. And I applaud you for doing that because a lot of people with your success don’t think that they need it, but they absolutely do it.

Speaker 2 00:11:09 Yeah. And it’s practice what you preach. If you’re actually going to sell a service, um, if you’re going to sell an educational service or program, and you do not have a coach or an educational leader in front of you, I think that’s the biggest scam on the planet, but you’re not practicing what you preach. And, and unfortunately, that’s the world we live in. Um, but I’m the same way. If it’s something new I’m doing. I mean, not even just having my general business coaches and people around me, but if it was something new I wanted to go and try, I would get a coach, right? Like if I want to go track a Lottie’s, I’m going to get a coach. Or if you want to go try yoga, there’s going to be a yoga coach. Like it’s the same with your business. You always want that. Even if it’s 0.5%, I always want to be 0.5% better. I

Speaker 1 00:11:53 Totally agree. And I think there’s a big takeaway for entrepreneurs out there that you do need somebody in your corner that you can bounce off ideas with. It is I’ve already had the success that you want to have, right. That they’ve already done the work. Now you just need to follow the playbook, which is exactly what you’re helping people do. I want to ask because, you know, uh, we’ve got the, uh, the Delta eight here is now legal in Texas and serious seeing, um, CBD pop up, like, you know, like crazy shops. And so it’s a highly competitive market. And I know there’s, I don’t wanna talk about, make this about CBD, but he like anything. There’s going to be great quality products on the market, and there’s going to be real shitty quality products on the market. Um, how did you make yourself a differentiator within your marketplace from a marketing perspective? Because I’m sure that there was a lot of competition. Like there is here that popped up very quickly because you know, not a huge bar to entry, right? Like you said, farmer’s market table. So how did you start to separate yourself and grow?

Speaker 2 00:12:52 Um, so yeah, especially in the beginning, it was just, you know, underselling a product, I order my product to get it in. Um, and so this is one thing, you know, coaches has actually taught me this now, but I didn’t even probably notice I was doing it was it you’re creating your ecosystem. So I there’s two things with the vape and the CBD industry, especially when laws were not in place yet, which it would be similar to Texas right now. There’s no, whether it’s legalized or not legalized, that’s fine, but they don’t do, they don’t set standards for products that are on the shelves. And that drives me insane. Um, so for my product specifically on the vape side of things, so e-cigarettes, um, I only ever sold lab-tested medical, vape juice. Um, I then created and partnered with the number one juice company in all of north America.

Speaker 2 00:13:43 We then spent the time to pay the $155,000 per juice flavor to have that lab tested, um, and only used, you know, the medical-grade products. And that is what I then went to all employees and managers and trained them to know the knowledge that I was speaking. So there was this kind of, um, fork where I would say, you know, when I’m in there and I know this is the same for every entrepreneur. If you go to try to sell your stuff, you’re always going to do it better than, than, than the sales guy that works with you. Right. So there’s always going to be that little bit, okay. Yes. I’m always going to do more, but there was a gap and it was driving me nuts that why would I walked in the store and spend time with customers? Could I sell this like no problem.

Speaker 2 00:14:25 And there was this educational gap, probably why I ended up coaching as well. There clearly education was a strong suit, but, um, I sat them down and I really explained like, this is what our product is. This is what I stand for. So I don’t need to make $4 more on a bottle of juice because I’m, I’m cutting it and mixing it with God knows what, because I don’t care about my client. I want to be known for only having premium leveled juice and CBD in my, and so it very quickly turned into that’s what we were known for. We only carried those flavors, even if, um, it’s hard to explain if you don’t know the industry, but let’s say like the apple or the Android of vaping, like those flavors and those brands, I would not have them in my store. There would be a couple I would carry, but I wouldn’t have them in there because their juice was not tested, which means I don’t know what’s in it.

Speaker 2 00:15:15 This means as the multimillion-dollar owner that owns his juice company, you don’t care about your consumer. And so once I really got that message across, um, we started to kind of generate a certain type of clientele and they were the ones that were really, they were wanting to quit smoking. I didn’t want lifetime clients to stick around and be vaping their entire lives. I wanted them to quit smoking and I never saw them again. That’s what I wanted. Right. Where a lot of vape stores, they don’t, they, they want that repetitive customer base to keep coming back in. Right. So that, that would, I would say that would be the first thing. The second thing would be, um, marketing. So even with this CBD area, you cannot do Facebook ads, anything I would post would get pulled down. Um, it was very, very challenging to market any of my businesses.

Speaker 2 00:16:07 I called every single radio station for every single one of my locations. And I only ever got one to give me a shot. Um, now granted, this is back in the day when this had all kind of come out. And so marketing was very, very difficult and I would just pivot and think outside the box. So I would literally a kid from high school, I would say, okay, do you want to make like 10 bucks an hour? Great. Here’s all these flyers go put them on every single car in that grocery store, go put them on every single door. And while that seems so silly, like that is exactly how I built my business was I had to do things other people wouldn’t do. And yes, I couldn’t run Facebook ads and I couldn’t do all these things that would’ve made my life 10 times easier.

Speaker 2 00:16:48 Um, but that’s how we generated it. So it came down to how are we going to get them? And then once we got them in our store, what, why are we different? And it was just explaining, really taking the time to explain the product to the people, because people will just walk into even to, um, it’s legalized in Canada now. So we have like THC and CBD stores all put together. But even when you walk into one of those stores, they don’t educate you on. They just assume you know what you want. So they’re not really spending that time to educate, you know, this is a specific type of CBD. You know, this has this, this is that. And, and I think that that education piece is where we really stuck out in the marketplace.

Speaker 1 00:17:32 It’s a great lesson for anybody. I think that the more education you have and the more you can make your story relevant, right. To their end-users, the more that they get bought into your brand. And if they’ve bought into your brand and they’re not going to go anywhere else, and they’re willing to support and pay more, which we, we, we too often, I think that in sales or entrepreneurs, we make it always about price and it doesn’t have to be, if you do a good job of training your people and you have a good relevant, uh, message to tell what you did was, it seemed to me when, when you were talking about, Hey, I want to make sure they had a quality. It was more about, I want to make sure I’m of service to others. Was the message I received more than I care about my profits, right? Like I’m going to make money. I don’t need to, I don’t need to make this much more by hurting people. And I think that that’s a, that’s a really important ethical message that, that you shared with.

Speaker 2 00:18:24 Yeah. It’s the shortcut method of eventually my entrepreneurial skills made me the profit margins I wanted and needed that came, came once I had the customer base. So the more money I made, I then owned the juice company. I then made my own juice. I then not only had it for my stores, but then I went and sold it to every single store in Canada. Like it worked its way up, but I never, ever, ever shortcutted in the beginning, like people are so quick to think short-term mindset as opposed to long-term mindset. And they just think, I mean that as a general blanket statement, but I mean it down to like every single part of your business think long-term versus for short-term. And my literally just the one product I sold in my business was a perfect example. There was also a time where these big mods and people were doing these big clouds and they were mech mods and you would build them and build your own coils.

Speaker 2 00:19:19 They want to know why I never sold them in my stores, because if you were not a trained electrician that could blow up on you and there was all these videos going viral, people’s faces blowing up because they didn’t have a safety chip in that. So once again, yes. Would I make way more money on a $300 mech mod that’s blowing through four bottles of juice a day with my consumers in this short term. Yes. But it takes one of those clients to have their face blown off, which is on me. And that’s going to pull my whole empire down elastically. I never would have done it in the first place, but so many people don’t think about these, you know, let’s jump on this trend because everybody’s doing it. No, no, no, no, no, no. I’m, I’m building this and there’s nothing wrong with an entrepreneur-ism. There’s nothing wrong with staying in your lane. Like there there’s so much, there’s so much money in the world, money on the streets, opportunity around you. There’s nothing wrong with staying in your lane. Like you don’t have to be this person or that person or this company, or that company just stay true to your core values. Write that down of what this company is that you want to build. And then, and then just never steer away from it. And it just irritates me with that. Short-term versus long-term.

Speaker 1 00:20:31 Yeah, no, I, I, I think you’re, um, Def definitely spot on, you know, thinking long-term like he did. And now when you’re coaching people and you’re helping them kind of assess their planning, you know, how do you have them structure their goals? Are they quarterly three, five years, you kind of walking them through, what does that look like for you and for people you help?

Speaker 2 00:20:53 Um, so just kind of depends on one, how long someone’s working with me, but also I’m going to say COVID, it’s been a little different cause we, um, everybody’s business is different right now. So if it’s, we need to double down in one area, we’re doubling down over there. Um, and it also comes down if they do want to exit. So I had a client, she wanted a three to five-year exit. And in order to get that in order to get her, the, her $15 million exit, we needed to get her to X amount in revenue, blah, blah, blah, blah, blah. So we reverse engineer the numbers. And I said, okay. And I, I bring it down to like daily tangible goals because as entrepreneurs, we are wait, like our phones are blowing up all day. The emails are coming in. You know, someone called in sick, whatever the case may be, I call it a glorified shit show is on for HERSA, a daily glorified shit show.

Speaker 2 00:21:44 So they need something that they can, whether it’s a sales target, um, how many times they need to be generating new sales, like what their team needs to be doing that all gets generated from what their goal is. If it’s a three to five-year exit at $15 million. Great. That sounds amazing on paper, but there are so many tangible steps in the meantime, um, that we need to work on to get to that spot. The funny thing is, is specifically with this client, she hit that in three months. That was a a year goal that we were working on. She hit that in three months and now doesn’t want to sell her company anytime soon.

Speaker 1 00:22:18 So for her,

Speaker 2 00:22:20 Right, so much as I can create goals, I know that when someone starts seeing the success, the main thing is working on your business as opposed to in your business. So if I can relieve yet an entrepreneur where they’re, um, not, not in their business, as much as they should be, they’re actually spending a little bit more time with their family and working on that 1%, that like really makes a difference. Whether that’s the creative vision and seeing where this business is going to go, if I can get them to doing that, which is what they’re good at and their teams doing everything else, they learn to enjoy and love their business again. Right. And it, they might want to go start another one because this one’s so self-sufficient, or, you know, they might just want to double down where they are. That’s always the client’s decision. I can’t tell someone how to run their business, but nine times out of 10, they, they, they want to wait to exit, but now it’s this perfect boat pack, kids ready to be sold whenever they want, as opposed to sitting there going, when, when and how do I sell my business? I’m ready to stop.

Speaker 1 00:23:20 Right? Yeah. You touched on it. You’ve touched on a lot of great stuff, which I appreciate. Um, you know, I was thinking about the daily goals I make, uh, it’s right here on this list and kind of see my power list every day. And, um, you know, it’s important for me to have that because they’re my non-negotiables. I know that if I hit those action items, usually I try to have three to five they’re moving me forward. And I was just having my conversation with my wife last, because she’s that entrepreneur right now. That’s where I never had. And she just brought on her first employee and I’m doing crazy well for her first year. But I said, Hey, you got to focus in on the three things you do perfectly. And then you got to hire people for everything else. And don’t worry about the money, like, because that’s how you’ll be able to scale it. Maybe I’m wrong. But in my mind, that’s how you scale is when you delegate, short-term lose a little bit of profit, right? Because you’re investing in your business and yourself. Um, and a lot of people have a hard time cutting back from that.

Speaker 2 00:24:16 Yeah. It’s um, I touch, I probably speak about this. The most is probably the one thing I’m most passionate about comes back to that fear mentality. I brought up, people always look at me like I’m a unicorn because I did it. So I’m like, I’m not a unicorn. I would just literally had no fear back then. I would say, I make less crazy decisions now than I did then. And it simply comes back to the fact of I’ve been through it. It’s gone down a little more cautious, right? But that, that ballsy throwing everything at the wind. That’s what got me here at the end of the day. Um, and that is a risk and that’s entrepreneurism. Um, but that and emotion money. So I always speak to this with people. It’s, it’s, it’s emotional money. My coach says it all the time. It’s not like I don’t look at it as how much it’s gonna cost me.

Speaker 2 00:25:00 It’s how much it’s gonna make me whether that’s coaching, whether that’s, um, you know, you need to hire a sales team or you need to, everything you should look at in your business is okay. I spend $10,000 a month in Facebook ads. That’s gonna make me X. I’m going to hire this personal assistant to do my laundry. Like this sounds silly, but this is hard truths to do my laundry, to pick up the kids, to drive up here, to make my dinner to this. This personal system is going to cost me $70,000 a year, but it just gave me back a hundred dollars a month, right. That you can’t make up. So it all comes down to the numbers, but it’s removing that emotion and knowing that it’s just zeros on a screen, like I don’t have an emotion with money, not once when I wire money or pay for something, am I like, I’m not because I just, and maybe that was the part that was instilled when I was younger, because I was doing it so frequently until fast. But that is the one thing I emphasize on people to this day. You know, you have to take calculated risks. You can’t have the emotion when you, even if you had $10 million in the bank and you wire a million and you have a feeling in your stomach, you have emotion to money and that’s got to go. And that’s usually how we were raised in our upbringing and something in our childhood. And you just kind of have to reset that relationship.

Speaker 1 00:26:22 And that is fucking hard.

Speaker 1 00:26:27 Yeah. Yeah. It definitely is. Especially for, you know, the majority of it is, I don’t know about you, but I feel like, you know, Canada’s probably some similar to the states as far as economic, uh, socioeconomic status. Yeah. You still got the majority of the people are going be somewhat paycheck to paycheck and the, and the country. And so they’re always going to have a scarcity mentality, which keeps you small. And then it’s just perpetuated generational because that’s the way you raise your kids. So they think small, they have scarcity of money mindset, and then it’s just fucking self fulfilling prophecy generation after generations. Unbelievable. Um, so I love your mindset around it. People people need to hear the message.

Speaker 2 00:27:06 Yeah. And the funny thing is, is, is actually my upbringing is the polar opposite. I asked someone just, just spend money. And so it was, I had to train. The funny thing is, is I could never be on that extreme. And I, I, it was a balance of, I watched that and then became very frugal. And then I had to find, uh, a thin line. So I think like, and then I, I got, you know, friends, colleagues, people I coach and work with and they, they were upbringing was safe, safe, safe, safe, safe. And so therefore they do the complete opposite. So it’s, everybody is different. It’s learning to reset that emotion because it’s something triggering you from, it’s not even our fault, right? Like it’s something we witnessed or saw. And that’s why we have the emotion the way we do. But that’s like, one of the biggest keys in business is emotion of money because you cannot, you got to spend money to make money.

Speaker 2 00:28:01 Like you can’t should set up a Shopify store tomorrow and not do an Instagram ad or a Facebook ad. It’s a reality. Right. So, okay. Then reverse the risk. How much is this going to make? What’s the ROI. Like I think if people spend more time on really deep diving into where their money was going, maybe they wouldn’t have the fear. And eventually that will kick into having like that gut instinct of I’m good. I can spend this or I’m good. We’re going to hire this person and whatever it is, I’m just hiring people. Sometimes it’s marketing campaigns. It’s, it’s just, you gotta be able to when you lose it and when you make it, have no emotion that I think that’s the key.

Speaker 1 00:28:40 I, I, I totally agree. And I think it’s gonna be, that’s a strong challenge for a lot of people good or bad because they typically have their identity wrapped up in it. Um, and so it’s hard to break away from that, but you’re a hundred percent, right. When you, the non-emotional right. I mean, that’s a thing that I’m an art day with ed millet and Andy Frisella and the ed talks a lot about is that, you know, something happens like we assign meaning to reassign the emotion in the meaning to it, like in an event, like you go bankrupt, you go bankrupt. Like, you know, I associate whether that’s good or bad, like I just went bankrupt. Right. And so we’re not always conscious of those patterns in our emotions because those emotions will dictate our lives and decisions. We make any of the new notice. Your power of language is so on point, you know, talking about not fixate on, on how much it’s gonna cost me how much it’s going to make me that shift the language. I know you said it, I picked up on it, but like, even just talk about that, why did you make that shift?

Speaker 2 00:29:41 So that is my coach now. And that is actually something he says all the time. And I always thought like that, but that is like the best sentence I’ve ever heard. And I remember like writing it down the first time I heard him say it, but for me, you know, you have to it’s, it’s the way you think about everything. It, people, people don’t want to talk about the subconscious work, the subconscious is way more important than the conscious work. Right. And so literally if it’s, you know, the way that I look at something or the way I perceive something. And also, so, I mean, we, we should talk about genders is what women are consciously, usually more frugal and closed off and more skeptical. Um, and then also Canadians alone. We are very similar to the U S in the sense where like global economics has been very much the same, but, you know, Canadians are very skeptical and they really don’t, you know, go kind of outside of their bubble.

Speaker 2 00:30:34 And, and so I just think back that if, if I kind of listened to a lot of those things growing up, I, I wouldn’t be who I am now. Right. So I think it’s just, you gotta, you gotta put yourself around different people to see things in different ways. Right. And just to understand whether it’s language, the weather, the way you’re looking at it, the way you’re saying it, um, and maybe it’s your partner or your in your relationship, or, um, you’re really close with your family to this day. And you have to, you know, communicate that with your family. Um, I mean, it, it’s, it’s just generational and it’s different for everyone. Like, I can give you so many examples where it’s you sit down at the dining table and you watch someone who’s ordering food and they’re ordering something specifically on the special menu.

Speaker 2 00:31:19 Cause they’ve just watched their parents order something on the special menu. Every single time they’ve gone out for dinner. Like it’s something so simple and that’s your subconscious like, unless I, and now I have no filter. So if someone does it to me in front of dinner, I have to like deep dive into this psychological backstory with them. But it’s like, why did you do that? Why did you make that decision? Right. Um, and then you think on it and you think on it, keep digging deeper and you realize that these things, they don’t just play in life or family or personal, they play in your business. And one little mistake in business with emotion that can sink you. Right? So many types of people can make so much money and then make the silliest mistake. That’s all gone. Um, so I think it’s a balance of, of, like you said, just the way you’re talking about it, the way you’re looking at it,

Speaker 1 00:32:09 Katie, I love it. I love your mindset. And it’s not surprising after chatting with you now, why you’ve had the success you’ve had so kudos to you. Um, so to wrap this up, where can people connect with you if they want to learn more about you, if they want to explore what we’d like to work with you, where should they go find you?

Speaker 2 00:32:27 Yeah, definitely. Um, Instagram Katie K official show on Instagram. So send me a DM over there. Um, if you don’t have Instagram then head on over to Facebook, it is Katie K as well. Um, either way that will direct to the right place and we’ll, uh, we’ll check.

Speaker 1 00:32:41 Good. Well, thank you. I will post everybody listening. I will post a post case, uh, links in the feed. So if you’re watching this on YouTube or you’re listening to this in your car, wait til you pull over, you’re stopped, but scroll right down and connect with Katie. Uh, she’ll get your business up and rocking. And I think most importantly, it’s good to have a business coach, but I would encourage anybody to talk to Katie because she’ll help you re deconstruct your mindset and business, which is just as important of having all the tools and resources. If you don’t have the right mindset, that doesn’t really matter what your tools and resources are to be successful. Um, Katie, any parting words?

Speaker 2 00:33:18 No, this was great. I’m so glad we finally did it.

Speaker 1 00:33:21 Yeah, me too. Thank you so much. I’ve had a lot of fun chatting with you.

Speaker 2 00:33:25 All right. Thanks guys.

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Tony Hughes is an international keynote speaker and thought leader when it comes to sales training. We sit down and talk for over an hour on the direction of the sales.

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